workspace_premiumFor Coaches & Consultants

The Launch System That Helps You Sign Your First High-Ticket Client

Without complex funnels, expensive ads, or a massive following. Get the training, the Starter Kit, and the complete Coach Craft Method™ — running on a CRM account that belongs to you.

Start free — no charge from us Your own HighLevel CRM, free for 14 days, then $97/month billed by HighLevel
GET STARTED FREE Prefer to talk first? Book a free discovery session arrow_forward

No charge from Coach Craft Academy today. You'll create your own HighLevel account — free for 14 days, then $97/month billed directly by HighLevel. Cancel with them anytime.

groupsTwice-weekly town halls verified_userThe account is yours to keep support_agentHighLevel's 24/7 support blockNo contracts

Are You Struggling With These Common Coaching Challenges?

Most coaches hit the same roadblocks that keep them from building the practice they deserve.

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Feeling Isolated

Building a coaching business without mentorship or clear guidance.

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Tech Overwhelm

Juggling platforms and tools that don't talk to each other, draining your time and energy.

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Inconsistent Client Flow

Unpredictable lead generation with no reliable system for attracting new clients.

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Time Drain

Hours lost to admin work instead of coaching clients and growing your business.

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No Clear Structure

Missing systems for client flow, program delivery, and scaling beyond yourself.

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No Support When Stuck

Nowhere to turn for timely, expert help at the moment you actually need it.

Everything You Need to Build a Thriving Coaching Practice

Training, tools, and support in one place — built specifically for coaches who want to grow without the overwhelm.

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Twice-weekly town halls

Live Q&A with John, Tuesday and Thursday at 12pm EST.

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Complete Video Training Library

Master the client-attraction strategies our members use to build a consistent, predictable pipeline.

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24/7 Live Support

Stuck in a tech jam at 3am? HighLevel's support team comes with your account — around the clock, no bots, and you go to them directly.

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A CRM That's Yours

The full power of HighLevel — clients, marketing, and payments in one place — in an account registered to you, not to us.

What's Included in Every Plan

The coaching toolkit comes from us. The platform comes with your HighLevel account. No locked features on either side.

Client-Ready Starter Kit

What you actually get in the snapshot on day one.

  • check_circle3 working web assessments
  • check_circleExtraordinary Life Design
  • check_circleYes to Coaching enrollment model
  • check_circle12 silent/subliminal audio affirmations

Platform & Support

  • check_circleYour own HighLevel all-in-one CRM account
  • check_circle2-way text & email communication
  • check_circleWebsite builder & funnels
  • check_circleEmail marketing & automation
  • check_circleInvoicing & payment processing
  • check_circleCalendar & scheduling tools
  • check_circleReputation management & social integration
  • check_circle24/7 online technical support & tutorials
  • check_circleTwice-weekly Q&A town halls (Tue & Thu, 12pm EST)

How It Works

Four steps. You'll be set up the same day.

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Get started free

Start with the free CCA Starter Kit. You can choose extra help after signup.

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Create your HighLevel account

We'll send you straight to signup. Free for 14 days, then $97/month — billed by HighLevel, on your card, in your name. The account is yours permanently, whatever happens with us.

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We load you up

The moment you're in, we send your CCA Custom Coaching Snapshot — the Client-Ready Starter Kit: 3 working web assessments, Extraordinary Life Design, the Yes to Coaching enrollment model and 12 silent/subliminal audio affirmations — plus the videos that walk you through installing it. Your snapshot email also includes two optional upgrades: DIY With Help for $600 or All In for $1,800.

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You start coaching

Twice-weekly town halls with John, and HighLevel's 24/7 support from day one.

Why your own account? Because you should own the thing your business runs on. Your contacts, your calendars, your funnels, your data — under your name, not ours. If you ever walk away from Coach Craft Academy, you don't lose your business infrastructure. That's the way it should have worked all along.

Choose Your Path to Success

Everyone starts with their own HighLevel account, free for 14 days, then $97/month billed by HighLevel, and receives the free CCA snapshot. Want extra help? Choose one of the two optional upgrades from your snapshot email after signup.

What's included in your 14-day HighLevel Starter trial?

  • Up to 3 sub-accounts: separate workspaces for your businesses or clients, each with its own CRM and automations.
  • Unlimited contacts and team users across your account.
  • Core business tools: websites, funnels, forms, booking calendars, CRM pipelines and workflow automations.
  • Personalized onboarding guidance: a Kickoff call with HighLevel's Trial Experience team to discuss your goals and initial setup steps.
  • 24/7 HighLevel support for agency admins and agency users.

After your trial: HighLevel Starter is US$97/month, billed by HighLevel unless you cancel before the trial ends. Phone numbers, calls, SMS, email, AI usage and optional add-ons can cost extra, including during the trial.

DIY

For self-starters who want the system and the tools.

Free from Coach Craft Academy

+ your own HighLevel account — $97/mo, 14 days free

  • checkYour own HighLevel CRM account
  • checkClient-Ready Starter Kit
  • check12 silent/subliminal audio affirmations
  • check3 working web assessments
  • checkExtraordinary Life Design
  • checkYes to Coaching enrollment model
  • checkStep-by-step setup videos
  • checkHighLevel's 24/7 technical support
  • checkTwice-weekly Q&A town halls
GET STARTED

Nothing to pay us. Cancel HighLevel anytime.

Most Popular

DIY With Help

For coaches who want it set up properly from day one.

$600 optional one-time upgrade

+ your own HighLevel account — $97/mo, 14 days free

  • checkEverything in DIY
  • checkLive onboarding session
  • checkWe build your website in your account
  • checkPersonalized setup guidance
  • checkSnapshot installed and configured with you
  • checkHighLevel's 24/7 technical support
  • checkTwice-weekly Q&A town halls
GET STARTED

Your snapshot email includes a link to choose this optional upgrade after signup. Cancel HighLevel anytime.

All In

For coaches who want John in their corner personally.

$1,800 optional one-time upgrade

+ your own HighLevel account — $97/mo, 14 days free

  • checkEverything in DIY With Help
  • checkKolbe Index A Assessment with full debrief
  • check6 one-hour private mentoring sessions
  • checkPersonal coaching with John Marshall
  • checkPriority scheduling on your build
  • checkHighLevel's 24/7 technical support
  • checkTwice-weekly Q&A town halls
GET STARTED

Your snapshot email includes a link to choose this optional upgrade after signup. Cancel HighLevel anytime.

The $97/month subscription is billed by HighLevel directly, on their terms. Coach Craft Academy earns a commission when you sign up through our link — it costs you nothing extra, and it's how we keep the training and town halls free for DIY members.

Still Have Questions? Come Meet Us First.

Join John Marshall for a free group discovery session — ask anything about the membership, the tools, and whether Coach Craft Academy is the right fit for where you are right now.

BOOK YOUR FREE DISCOVERY SESSION
John Marshall, founder of Coach Craft Academy, smiling during a coaching session with a client

Meet the Founder

Built by a Coach, for Coaches

Coach Craft Academy was founded by John Marshall of Life by Design, who knows first-hand the challenges of building a coaching business — because he built one.

We've combined coaching expertise, business development, and technology into one platform that addresses what coaching professionals actually need: training that's specific to this work, and tools that don't require a developer.

Our team keeps improving the offering and supporting our members. We're not just a service provider — we're your partner in growth.

Meet John on a free session

Frequently Asked Questions

Is it really free to start?expand_more

Yes. DIY costs you nothing from us — ever. You create your own HighLevel account, which is free for 14 days, and you're not charged the $97/month until that trial ends. DIY With Help ($600) and All In ($1,800) are optional one-time upgrades you can choose from your snapshot email after signup.

Who am I actually paying?expand_more

Two separate things, and we want to be straight about it. HighLevel bills you $97/month for the software — that's their charge, on your card, and you can cancel with them anytime. Coach Craft Academy charges a one-time fee only if you choose DIY With Help or All In using the upgrade links in your snapshot email. DIY members pay us nothing at all.

Why do I sign up with HighLevel instead of through you?expand_more

Because the account should be yours. Under our old setup you were a sub-account inside our agency — which meant if you ever left, you left your contacts, funnels and calendars behind. Now it's in your name. Your data, your billing, your business. You can walk away from us and keep everything you built.

What exactly do I get for the $97/month?expand_more

The full HighLevel platform: CRM, two-way text and email, website and funnel builder, email marketing and automation, invoicing and payments, calendars and scheduling, reputation management and social integration — plus HighLevel's own 24/7 support. Everything Coach Craft Academy adds on top — the Starter Kit, the training library, the town halls — comes from us.

Is there a contract, or can I cancel anytime?expand_more

No contracts anywhere. Your HighLevel subscription is month-to-month and you cancel it with them directly. Town hall access is yours as long as your account is active. One-time build fees cover work we deliver, so those aren't refundable once the build starts — we'll always tell you before that clock begins.

How is this different from other coaching programs?expand_more

Most programs are training only. Coach Craft Academy is a complete ecosystem — training, tools, town halls, and ongoing support together. And you finish owning your infrastructure outright, which is not how most programs leave you.

What if I need help with the CRM outside business hours?expand_more

HighLevel's 24/7 live support goes with your account — 3am or Sunday afternoon, real people, not bots. Because the account is yours, you contact them directly instead of waiting on us to relay it. For coaching and strategy questions, that's what the twice-weekly town halls are for.

Do I need to be technical to use this?expand_more

No. That's exactly why DIY With Help and All In exist — we run a live onboarding session and build your website with you inside your account. DIY members get the same snapshot plus step-by-step videos, and the town halls twice a week if you get stuck.

Your First High-Ticket Client Is Closer Than You Think

Get the system, and start building a coaching practice that runs on more than hope — on a platform that belongs to you.

GET STARTED FREE

Free for 14 days · $97/month billed by HighLevel after · Cancel anytime

Start freeyour own CRM, 14 days free
Get Started
CCA crestCoach Craft AcademyJoin the free session

For life, business and wellness coaches building a practice

Your coaching client system, three ways: DIY, DIY With Help or All In.

The CCA Starter Kit gives you 3 client assessments, the Yes to Coaching enrollment model and setup videos for your own HighLevel account.

DIY $0 from CCA · DIY With Help $600 one-time · All In $1,800 one-time

Plus your own HighLevel account on every option: 14-day free trial (card required), then US$97/month, billed by HighLevel.

See the 3 optionsJoin the free session

Free live 30-minute group session on Zoom with John Marshall. No obligation to buy.

John Marshall, founder of Coach Craft Academy
John Marshall, founder

What happens in the session

  1. 01

    John walks through the system

    See the CCA Starter Kit and how it works inside your own HighLevel account.

  2. 02

    You see the 3 options

    DIY, DIY With Help and All In, with what each includes and costs.

  3. 03

    You ask your questions live

    Bring your questions and get answers from John on the spot.

Join the free session

Three ways to work with CCA

Every option starts with the same free group session, so you can ask John which one fits.

All 3 options run on your own HighLevel account. CCA earns a commission if you subscribe to HighLevel through our link, at no extra cost to you.

DIY

For coaches who are happy to set it up themselves.

$0from Coach Craft Academy

+ your own HighLevel account: 14-day free trial (card required), then US$97/month, billed by HighLevel. Phone, SMS, email and AI usage can cost extra.

  • CCA Starter Kit, installed into your own HighLevel account
  • 3 working web assessments
  • Extraordinary Life Design
  • Yes to Coaching enrollment model
  • 12 silent/subliminal audio affirmations
  • Step-by-step setup videos. You install it yourself.
  • Twice-weekly live Q&A with John (Tue & Thu, 12pm ET)
Ask about this in the free session

Or start the HighLevel trial yourself →

CCA earns a commission if you subscribe to HighLevel through this link, at no extra cost to you.

DIY With Help

For coaches who want to set it up with us, not alone.

$600one-time

+ your own HighLevel account: 14-day free trial (card required), then US$97/month, billed by HighLevel. Phone, SMS, email and AI usage can cost extra.

  • Everything in DIY
  • Live onboarding session
  • We build your website in your account
  • Personalized setup guidance
  • Snapshot installed and configured with you
Ask about this in the free session

All In

For coaches who want private sessions with John.

$1,800one-time

+ your own HighLevel account: 14-day free trial (card required), then US$97/month, billed by HighLevel. Phone, SMS, email and AI usage can cost extra.

  • Everything in DIY With Help
  • Kolbe Index A Assessment with full debrief
  • 6 one-hour private sessions with John Marshall
  • Priority scheduling on your build
Ask about this in the free session

Every option starts with the same free group session. Not sure which fits? Ask John there.

CCA members also get 30% off the CCA AI Studio.

John Marshall

Meet John Marshall

Live Q&A every Tuesday and Thursday at 12pm ET. Prospective members are welcome.

Join the free group session

How it works

1. Join the free group session→2. Pick the option that fits→3. Choose your option and set up

Reserve your seat in the free group session

Pick a time that suits you. A few short questions come after you choose a time.

Free · 30 minutes · Live group session on Zoom · Can't make it? Switch to another date from your confirmation email.

Calendar not showing? Open the booking page →

Questions

Is the session really free?

Yes. The group session is free, live and 30 minutes long, on Zoom with John. You don't need a card to join, and there's no obligation to buy.

What is the group session?

A free, live 30-minute group session on Zoom. John walks through the Starter Kit, shows the 3 options and what each costs, and answers questions live. At the end, he explains how to join if you want to.

What does it cost in total?

DIY is $0 from CCA. DIY With Help is $600 and All In is $1,800, both one-time. Every option also needs your own HighLevel account: free for 14 days, then US$97/month, billed by HighLevel. Phone numbers, calls, SMS, email, AI usage and optional add-ons can cost extra, even during the trial.

Does the HighLevel trial need a card?

Yes. HighLevel asks for a card to start the 14-day free trial. It bills US$97/month when the trial ends unless you cancel with HighLevel first. Phone, SMS, email and AI usage can cost extra, even during the trial.

How do I cancel?

You cancel HighLevel directly with HighLevel, anytime.

Who owns my HighLevel account?

You do. It's in your name and billed to you by HighLevel.

What if CCA isn't a fit for me?

Ask John in the session. You don't have to buy anything.

Do you earn a commission?

Yes. CCA earns a commission if you subscribe to HighLevel through our link, at no extra cost to you. John will mention it in the session before recommending HighLevel.

Join the free session

Coach Craft Academy is an independent company and is not HighLevel. CCA earns a commission if you subscribe to HighLevel through our link, at no extra cost to you. Results vary. Nothing on this page is a guarantee of earnings or business results.

Privacy policy · © 2026 Coach Craft Academy

Coach Craft Academy provides coaching resources and training for coaches and consultants. Coach Craft Academy is an independent company and is not HighLevel. HighLevel accounts are created, owned, and billed by HighLevel directly, and Coach Craft Academy receives an affiliate commission for referrals made through this site at no additional cost to you. Results vary based on individual effort, experience, and market conditions — nothing on this page is a guarantee of earnings or business results.

© 2026 Coach Craft Academy. All rights reserved.