The Launch System That Helps You Sign Your First High-Ticket Client
Without complex funnels, expensive ads, or a massive following. Get the training, the Starter Kit, and the complete Coach Craft Method™ — running on a CRM account that belongs to you.
No charge from Coach Craft Academy today. You'll create your own HighLevel account — free for 14 days, then $97/month billed directly by HighLevel. Cancel with them anytime.
Are You Struggling With These Common Coaching Challenges?
Most coaches hit the same roadblocks that keep them from building the practice they deserve.
Feeling Isolated
Building a coaching business without mentorship or clear guidance.
Tech Overwhelm
Juggling platforms and tools that don't talk to each other, draining your time and energy.
Inconsistent Client Flow
Unpredictable lead generation with no reliable system for attracting new clients.
Time Drain
Hours lost to admin work instead of coaching clients and growing your business.
No Clear Structure
Missing systems for client flow, program delivery, and scaling beyond yourself.
No Support When Stuck
Nowhere to turn for timely, expert help at the moment you actually need it.
Everything You Need to Build a Thriving Coaching Practice
Training, tools, and support in one place — built specifically for coaches who want to grow without the overwhelm.
Twice-weekly town halls
Live Q&A with John, Tuesday and Thursday at 12pm EST.
Complete Video Training Library
Master the client-attraction strategies our members use to build a consistent, predictable pipeline.
24/7 Live Support
Stuck in a tech jam at 3am? HighLevel's support team comes with your account — around the clock, no bots, and you go to them directly.
A CRM That's Yours
The full power of HighLevel — clients, marketing, and payments in one place — in an account registered to you, not to us.
What's Included in Every Plan
The coaching toolkit comes from us. The platform comes with your HighLevel account. No locked features on either side.
Client-Ready Starter Kit
What you actually get in the snapshot on day one.
- check_circle3 working web assessments
- check_circleExtraordinary Life Design
- check_circleYes to Coaching enrollment model
- check_circle12 silent/subliminal audio affirmations
Platform & Support
- check_circleYour own HighLevel all-in-one CRM account
- check_circle2-way text & email communication
- check_circleWebsite builder & funnels
- check_circleEmail marketing & automation
- check_circleInvoicing & payment processing
- check_circleCalendar & scheduling tools
- check_circleReputation management & social integration
- check_circle24/7 online technical support & tutorials
- check_circleTwice-weekly Q&A town halls (Tue & Thu, 12pm EST)
How It Works
Four steps. You'll be set up the same day.
Claim your spot
Tell us which plan you want. Takes thirty seconds.
Create your HighLevel account
We'll send you straight to signup. Free for 14 days, then $97/month — billed by HighLevel, on your card, in your name. The account is yours permanently, whatever happens with us.
We load you up
The moment you're in, we send your CCA Custom Coaching Snapshot — the Client-Ready Starter Kit: 3 working web assessments, Extraordinary Life Design, the Yes to Coaching enrollment model and 12 silent/subliminal audio affirmations — plus the videos that walk you through installing it.
You start coaching
Twice-weekly town halls with John, and HighLevel's 24/7 support from day one.
Why your own account? Because you should own the thing your business runs on. Your contacts, your calendars, your funnels, your data — under your name, not ours. If you ever walk away from Coach Craft Academy, you don't lose your business infrastructure. That's the way it should have worked all along.
Choose Your Path to Success
Every plan runs on your own HighLevel account — free for 14 days, then $97/month billed by HighLevel. What changes between plans is how much of the build we do with you.
DIY
For self-starters who want the system and the tools.
+ your own HighLevel account — $97/mo, 14 days free
- checkYour own HighLevel CRM account
- checkClient-Ready Starter Kit
- check12 silent/subliminal audio affirmations
- check3 working web assessments
- checkExtraordinary Life Design
- checkYes to Coaching enrollment model
- checkStep-by-step setup videos
- checkHighLevel's 24/7 technical support
- checkTwice-weekly Q&A town halls
Nothing to pay us. Cancel HighLevel anytime.
DIY With Help
For coaches who want it set up properly from day one.
+ your own HighLevel account — $97/mo, 14 days free
- checkEverything in DIY
- checkLive onboarding session
- checkWe build your website in your account
- checkPersonalized setup guidance
- checkSnapshot installed and configured with you
- checkHighLevel's 24/7 technical support
- checkTwice-weekly Q&A town halls
Your setup invoice arrives by email after your HighLevel account is live. Cancel HighLevel anytime.
All In
For coaches who want John in their corner personally.
+ your own HighLevel account — $97/mo, 14 days free
- checkEverything in DIY With Help
- checkKolbe Index A Assessment with full debrief
- check6 one-hour private mentoring sessions
- checkPersonal coaching with John Marshall
- checkPriority scheduling on your build
- checkHighLevel's 24/7 technical support
- checkTwice-weekly Q&A town halls
Your setup invoice arrives by email after your HighLevel account is live. Cancel HighLevel anytime.
The $97/month subscription is billed by HighLevel directly, on their terms. Coach Craft Academy earns a commission when you sign up through our link — it costs you nothing extra, and it's how we keep the training and town halls free for DIY members.
Still Have Questions? Come Meet Us First.
Join John Marshall for a free group discovery session — ask anything about the membership, the tools, and whether Coach Craft Academy is the right fit for where you are right now.
BOOK YOUR FREE DISCOVERY SESSION
Meet the Founder
Built by a Coach, for Coaches
Coach Craft Academy was founded by John Marshall of Life by Design, who knows first-hand the challenges of building a coaching business — because he built one.
We've combined coaching expertise, business development, and technology into one platform that addresses what coaching professionals actually need: training that's specific to this work, and tools that don't require a developer.
Our team keeps improving the offering and supporting our members. We're not just a service provider — we're your partner in growth.
Meet John on a free sessionFrequently Asked Questions
Is it really free to start?expand_more
Yes. DIY costs you nothing from us — ever. You create your own HighLevel account, which is free for 14 days, and you're not charged the $97/month until that trial ends. DIY With Help and All In carry a one-time fee, but we don't invoice it until your account is live and we've confirmed your build slot.
Who am I actually paying?expand_more
Two separate things, and we want to be straight about it. HighLevel bills you $97/month for the software — that's their charge, on your card, and you can cancel with them anytime. Coach Craft Academy bills you once, up front, only if you chose DIY With Help or All In. DIY members pay us nothing at all.
Why do I sign up with HighLevel instead of through you?expand_more
Because the account should be yours. Under our old setup you were a sub-account inside our agency — which meant if you ever left, you left your contacts, funnels and calendars behind. Now it's in your name. Your data, your billing, your business. You can walk away from us and keep everything you built.
What exactly do I get for the $97/month?expand_more
The full HighLevel platform: CRM, two-way text and email, website and funnel builder, email marketing and automation, invoicing and payments, calendars and scheduling, reputation management and social integration — plus HighLevel's own 24/7 support. Everything Coach Craft Academy adds on top — the Starter Kit, the training library, the town halls — comes from us.
Is there a contract, or can I cancel anytime?expand_more
No contracts anywhere. Your HighLevel subscription is month-to-month and you cancel it with them directly. Town hall access is yours as long as your account is active. One-time build fees cover work we deliver, so those aren't refundable once the build starts — we'll always tell you before that clock begins.
How is this different from other coaching programs?expand_more
Most programs are training only. Coach Craft Academy is a complete ecosystem — training, tools, town halls, and ongoing support together. And you finish owning your infrastructure outright, which is not how most programs leave you.
What if I need help with the CRM outside business hours?expand_more
HighLevel's 24/7 live support goes with your account — 3am or Sunday afternoon, real people, not bots. Because the account is yours, you contact them directly instead of waiting on us to relay it. For coaching and strategy questions, that's what the twice-weekly town halls are for.
Do I need to be technical to use this?expand_more
No. That's exactly why DIY With Help and All In exist — we run a live onboarding session and build your website with you inside your account. DIY members get the same snapshot plus step-by-step videos, and the town halls twice a week if you get stuck.
Your First High-Ticket Client Is Closer Than You Think
Get the system, and start building a coaching practice that runs on more than hope — on a platform that belongs to you.
GET STARTED FREEFree for 14 days · $97/month billed by HighLevel after · Cancel anytime